Instagram is one of the most popular social media platforms, with billions of users sharing photos, videos, and stories daily. But who actually owns Instagram? Let’s find out!

Who Created Instagram?

Instagram was founded in 2010 by:
Kevin Systrom – Co-founder & former CEO
Mike Krieger – Co-founder & former CTO

The app was originally called “Burbn” before it was rebranded as Instagram, a platform focused on photo sharing with filters.

Who Owns Instagram Now?

Instagram is owned by Meta (formerly Facebook Inc.).
In 2012, Facebook (now Meta) bought Instagram for $1 billion in cash and stock.
Since then, Instagram has grown into one of Meta’s biggest platforms, alongside Facebook and WhatsApp.

Why Did Facebook (Meta) Buy Instagram?

Facebook saw Instagram as a fast-growing competitor and wanted to expand its reach in photo and video sharing. The acquisition helped Meta:

Dominate the social media industry
Integrate Instagram with Facebook ads & data
Compete with Snapchat, TikTok, and other platforms

Who is the CEO of Instagram?

Adam Mosseri is the current head of Instagram (since 2018).
He previously worked at Facebook (Meta) before taking over Instagram.

How Does Instagram Make Money?

Instagram Ads – Businesses pay to run ads in feeds, Stories, and Reels.
Shopping on Instagram – Users can buy products directly from posts.
Instagram Subscriptions – Some creators offer exclusive content to paid subscribers.
Badges & Gifts – Users can support their favorite creators with paid virtual gifts.

Most of Instagram’s revenue comes from advertising, which is integrated with Facebook’s ad system.

Is Instagram a Public or Private Company?

Instagram is not a standalone public company.
It is a subsidiary of Meta, which is publicly traded on the NASDAQ stock exchange under the ticker symbol META.